If you’re an outdoor manufacturer you need to have a active twitter presence. But you need to do it right. Here are best practice tips on how to use Twitter to grow and acquire a larger audience, and some advice on Twitter etiquette. Use Twitter to notify your audience about new content Twitter and Facebook [...]
Content Marketing for the Outdoor Industry
FTC Guidelines on Endorsements and Product Reviews
One excellent way to get backlinks to your site and grow your audience is to provide outdoor bloggers with product samples that they can review and write about. Sounds easy, but you want to make sure that the bloggers you are working with understand the Federal Trade Commission’s New Transparency Rules for Endorsements. In the [...]
PR and Blogger Outreach
PR firms are increasingly contacting bloggers generate awareness for new products. Unfortunately, it doesn’t benefit bloggers very much, particularly if they are concentrated in a fairly narrow niche like hiking and backpacking. The last thing a blogger wants to do is to have the exact same content that one of their peers has. If every [...]
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