Content Marketing for the Outdoor Industry

Why Fast Blogs Get More Traffic

12.30.11 Posted in Blog Performance Metrics, Blogging Best Practices by

People are impatient. If your blog takes a long time to load in their browser or cell phone, they’ll abandon your site and go somewhere else. Even worse, Google penalizes blogs and web sites with slow page load times by referring less traffic to them. If you’re spending a lot of time and money on [...]


Average Page Views and Time Per Visit

07.07.11 Posted in Blog Performance Metrics by

How do you know if people like your content? The best way to measure reader engagement is to track average page views and average time per visit. These two blog metrics will tell you whether people stick around and read multiple pages on your blog or whether they bounce off after a single page view. [...]