Content Marketing for the Outdoor Industry

Real Time Blog Analytics

03.03.11 Posted in Blogging Best Practices by

While Google Analytics can provide you with good insight into your blog at a macro level, there’s no substitute for watching what readers are doing on your site in real time.

Let me give you an example. Some of my sites get a lot of referral traffic from StumbleUpon, even though they haven’t been widely recommended by a big audience.  In fact, the pages that StumbleUpon choosees to feature on any given day can be quite random.

But, knowing this in real time gives me the opportunity to change the content on a page while it’s being bombarded with visitors. For example, I can add a promotion or a coupon to the page, and drive some conversions off of it. I can even replace the page, or split the traffic across two different page variants, and optimize the best performing content on the fly.

The same holds for any other social media services or referrer. When they light up a page on your site, you need to know who the link referrer is, why visitors are coming to your site, and where they’re coming from, so you can figure out the reason and optimize your content. If you have to wait a day for this data, it’s costing you revenue.

Real-time site analytics is only offered by one service that I know of, called Pmetrics, which is specifically designed for professional bloggers. If you want to try it out, there is a free version available for sites with less than 3,000 daily page views. The full version lets you track up to 30 sites, each with up to 100,000 page views per day, but there are also less expensive plans available.

I’ve been using Pmetrics for over 2 years and I can’t live without it. It pays for itself every day.

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