Content Marketing for the Outdoor Industry

Don’t Write for Search Engines

04.20.11 Posted in Blogging Best Practices, Search Engine Optimization by

I know this sounds like complete heresy. But when you write blog content, you should focus on informing and entertaining your readers, not on stuffing as many keywords into the post title and first paragraph as possible. People like interesting, well written content, and if your posts sound illiterate, your search engine optimization tactics will backfire and drive readers away.

The key is to focus on writing deeply about a limited set of topic areas that are all related to your niche or market positioning. If you clearly know what you’re talking about and can relate it to audience feedback, you’ll get all the keyword density you need from multiple posts and user generated content.

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