Content Marketing for the Outdoor Industry

Blog Comment Ettiquette

04.13.11 Posted in Blogging Best Practices by

If you’re an employee or manager in an outdoor gear company, do yourself a favor and don’t post self-serving comments on other peoples’ web sites. It looks bad, and it’s downright tacky.

I am not saying that you should avoid commenting other web sites. But you need to do it tastefully, in a way that complements and advances a comment thread. Be knowledgeable and informative, but stay on topic. If you share your knowledge freely, you’ll build credibility and build an organic reputation that’s worth much more in the long term.

In addition, there are a few nuances to leaving a comment that you need to clue into.

  • Fill in the name field of a comment with your name, not your company name.
  • The proper place to type in your company’s web site address is in comment’s web site field. This will be hyper-linked to your name, so if people want to learn more about you (and the person who wrote such a brilliant comment), they will be far more receptive to visiting your web site.
  • Don’t put additional signature links in a comment post. It’s too pushy.

If you’re already a frequent commenter, a lot of this may seem old hat, but you’d be surprised at how many small businesses try to gain visibility by abusing site comments.  It’s borderline spam and can backfire horribly if you make it a habit.


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