Content Marketing for the Outdoor Industry

Ask Questions

06.08.11 Posted in Blogging Best Practices by

A company blog needs to be conversational to attract and retain an audience.  But to start a conversation, you need to initiate one by asking your audience questions. Asking for a response often pays dividends because you can get a one-on-one dialog going in the comments sections of a post or even better, a many-to-one conversation.

Here are a number of easy ways to ask questions:

  1. Don’t pretend to be an expert. If you don’t know how to do something, ask your readers. Chances are that one of them has something useful to explain to you and that your other readers will benefit from knowing. Getting help like this can put you and your readers on an equal footing, making them more likely to comment on a post or disagree with you in the future.
  2. Take a controversial stand and them ask for opinions. Disagreement is an excellent way to generate a dialog and get a long comment thread going. Just make sure that you are respectful to dissenting points of view.
  3. Solicit follow up questions, in other words ask for questions at the end of your posts. Often people will respond, particularly if they have been invited to.
  4. Poll your readers about a question or series of questions.

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