Content Marketing for the Outdoor Industry

Answer Questions

06.01.11 Posted in Blogging Best Practices by

One of the hardest things to do is for bloggers to come up with original content ideas, day after day.  But there’s an amazingly easy way for you stay ahead of the curve. Get hold of the search engine queries that people use to find your site and read them. Then type them into Google and see where your pages are ranked in the search results listing.

If your pages are ranked low, you can improve them by adding more relevant information to them or tuning your titles and keywords to make them rank higher.

If you don’t have any posts that are highly ranked for a specific query, write one, especially if it’s a questions or phrase that you can construct a compelling and helpful post around.

Answering questions like this is a great way to attract new readership to your site via search engines and to keep your existing audience coming back for answers to their questions.

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