People are impatient. If your blog takes a long time to load in their browser or cell phone, they’ll abandon your site and go somewhere else. Even worse, Google penalizes blogs and web sites with slow page load times by referring less traffic to them. If you’re spending a lot of time and money on [...]
Content Marketing for the Outdoor Industry
Paint a Big Target, Cast a Wide Net
Do you want to know how to attract readers like a tractor beam? It’s easy. Provide them with a lot of high quality evergreen content and let Google do the rest. It doesn’t matter if you’re writing for a narrow niche or for a broader pychographic. If you have a bigger net, you will catch [...]
Average Page Views and Time Per Visit
How do you know if people like your content? The best way to measure reader engagement is to track average page views and average time per visit. These two blog metrics will tell you whether people stick around and read multiple pages on your blog or whether they bounce off after a single page view. [...]
Search Rank and Content Age
Have you noticed that the best ranked sites for many search terms are the ones that have been around the longest? It actually makes sense. Historically, these pages have had more click-thrus than newer, perhaps better content pages. If you write decent content, it means that you’ll experience the same benefits after a few years [...]
Automating Post Tag Optimization
I really like the WordPress blogging platform for the simple reason that there are a lot of free plugins available that can help you automate tedious blogging chores like post tag optimization. Closed platforms like Google’s blogger just don’t cut it if you are serious about increasing your visibility with search engines. Like it or [...]
Ask Questions
A company blog needs to be conversational to attract and retain an audience. But to start a conversation, you need to initiate one by asking your audience questions. Asking for a response often pays dividends because you can get a one-on-one dialog going in the comments sections of a post or even better, a many-to-one [...]
Answer Questions
One of the hardest things to do is for bloggers to come up with original content ideas, day after day. But there’s an amazingly easy way for you stay ahead of the curve. Get hold of the search engine queries that people use to find your site and read them. Then type them into Google [...]
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Respond to Every Comment
07.13.11 Posted in Blogging Best Practices by Philip Werner
Respond to every comment. Answer every email. For the rest of your frigging life. People post comments on your blog because they want to establish a personal connection with you. If you respond to them, they will come back again and again and become pillars in your blog’s community. But if you blow them off [...]